advertising communication


advertising communication
рекл. рекламная коммуникация (коммуникация между компанией и общественностью, базирующаяся на использовании средств рекламы и направленная на продвижение товаров и услуг компании или формирование имиджа бренда)
See:
* * *
Реклама
рекламная коммуникация
рекламное сообщение см. communication

Англо-русский экономический словарь.

Смотреть что такое "advertising communication" в других словарях:

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • Communication Arts Guild — or CAG is an organisation dedicated to Indian Advertising Industry and encouraging budding artists. It serves as an example of the high quality of work done in Visual Communication today. Located in Mumbai, this is the only organisation which has …   Wikipedia

  • Communication Arts (magazine) — Communication Arts Communication Arts logo Frequency Bi monthly Circulation 63,043 [1] Publisher Patri …   Wikipedia

  • Communication design — is a mixed discipline between design and information development which is concerned with how media intermission such as printed, crafted, electronic media or presentations communicate with people. A communication design approach is not only… …   Wikipedia

  • advertising, influence of —    Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… …   Encyclopedia of contemporary British culture

  • Communication University of China — 中国传媒大学 CUC Logo Motto 立德、敬业、博学、竞先 (Chinese) Motto in English …   Wikipedia

  • Communication planning — is the art and science of reaching target audiences using marketing communication channels such as advertising, public relations, experiences or direct mail for example. It is concerned with deciding who to target, when, with what message and how …   Wikipedia

  • Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… …   Wikipedia

  • advertising —    Advertising in Spain is part of the international advertising scene, with the top twenty agencies being owned, with very few exceptions, wholly or in part by multinational groups. Most of these groups became established by acquiring or… …   Encyclopedia of contemporary Spanish culture

  • advertising — n. 1. a communication publicly promoting some product or service. Syn: ad, advertisement, advert [WordNet 1.5] 2. 1 the business of advertising; the activity engaged in by professional publicists for pay. Syn: advertizing, publicizing, the… …   The Collaborative International Dictionary of English

  • advertising objective — communication goal A specific communications (advertising) task to be achieved, with a specific target audience, during a specific period. In the context of marketing, the objectives will be to gain attention, to be understood, to be believed,… …   Big dictionary of business and management

Книги

Другие книги по запросу «advertising communication» >>


Поделиться ссылкой на выделенное

Прямая ссылка:
Нажмите правой клавишей мыши и выберите «Копировать ссылку»

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.